{
  "schema_version": "1.0",
  "base": {
    "scenario_name": "illustrative-base",
    "marketplace": "Amazon US",
    "currency": "USD",
    "per_unit": {
      "selling_price": 29.99,
      "realized_revenue_after_returns": 28.1906,
      "referral_fee": 4.22859,
      "fulfillment_fee": 4.25,
      "landed_product_cost": 7.8,
      "expected_return_loss": 0.48,
      "advertising_cost": 4.1986,
      "other_variable_cost": 0.55,
      "contribution_profit": 6.68341,
      "contribution_margin": 0.222855,
      "break_even_acos": 0.362855
    },
    "first_order_cash": {
      "order_units": 1000,
      "purchase_order_total": 7800.0,
      "cash_due_at_order": 2340.0,
      "cash_due_before_shipment": 5460.0,
      "tooling_cost": 1800.0,
      "setup_cost": 450.0,
      "working_capital_buffer": 2500.0,
      "total_first_order_cash_required": 12550.0
    }
  },
  "scenarios": [
    {
      "scenario_name": "higher-returns",
      "marketplace": "Amazon US",
      "currency": "USD",
      "per_unit": {
        "selling_price": 29.99,
        "realized_revenue_after_returns": 25.7914,
        "referral_fee": 3.86871,
        "fulfillment_fee": 4.25,
        "landed_product_cost": 7.8,
        "expected_return_loss": 1.12,
        "advertising_cost": 4.1986,
        "other_variable_cost": 0.55,
        "contribution_profit": 4.00409,
        "contribution_margin": 0.133514,
        "break_even_acos": 0.273514
      },
      "first_order_cash": {
        "order_units": 1000,
        "purchase_order_total": 7800.0,
        "cash_due_at_order": 2340.0,
        "cash_due_before_shipment": 5460.0,
        "tooling_cost": 1800.0,
        "setup_cost": 450.0,
        "working_capital_buffer": 2500.0,
        "total_first_order_cash_required": 12550.0
      }
    },
    {
      "scenario_name": "higher-ad-spend",
      "marketplace": "Amazon US",
      "currency": "USD",
      "per_unit": {
        "selling_price": 29.99,
        "realized_revenue_after_returns": 28.1906,
        "referral_fee": 4.22859,
        "fulfillment_fee": 4.25,
        "landed_product_cost": 7.8,
        "expected_return_loss": 0.48,
        "advertising_cost": 7.4975,
        "other_variable_cost": 0.55,
        "contribution_profit": 3.38451,
        "contribution_margin": 0.112855,
        "break_even_acos": 0.362855
      },
      "first_order_cash": {
        "order_units": 1000,
        "purchase_order_total": 7800.0,
        "cash_due_at_order": 2340.0,
        "cash_due_before_shipment": 5460.0,
        "tooling_cost": 1800.0,
        "setup_cost": 450.0,
        "working_capital_buffer": 2500.0,
        "total_first_order_cash_required": 12550.0
      }
    }
  ]
}