PDBen-Auto case study
SellerSprite BI: define the AI voice recorder market before sizing it
Worked method using third-party SellerSprite evidenceQuestion
Which products actually belong to the Amazon US AI voice recorder market, and which are accessories, traditional substitutes, or noisy keyword matches?
InputSeed keyword
ai voice recorder, core competitor ASIN B0FYQ4Y2ZZ, and SellerSprite standard/detail exports.Scope logicSeparate direct products with recording plus AI information outcomes from adjacent traditional recorders and excluded accessories.
Data controlsRetain candidate evidence, require detailed-export coverage for sales denominators, and deduplicate sibling child ASINs to parent ASINs.
OutputKeyword evidence, candidate and parent scope manifests, normalized BI datasets, conflict logs, and a local interactive dashboard.
Why it matters
The workflow prevents a visually attractive dashboard from quietly mixing market definitions, child ASINs, accessories, and missing history into one inflated opportunity number.